About Us
Our Story
Gentle Goodness' philosophy is simple: gentle & good. What does this imply? We provide skincare items that honour and safeguard the pristine nature of people and the environment. The world should be better off when we leave it than when we found it. Not just for us, but for the following generation as well, so they can select and appreciate Gentle Care.​
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Gentle Goodness was founded with a goal of developing safe and gentle formulations for both our family and yours. We carry out our purpose by abiding by the Gentle Goodness Standard as a set of guiding principles and placing our values into practice when it comes to innovation and development.
Our Hypoallergenic Formulation
At Gentle Goodness, we understand that sensitive skin deserves extra care. Our hypoallergenic formulations are carefully tested to help prevent allergic reactions and developed with ingredients that carry the least risk of causing irritation or allergy. Every product is created to be as kind and comforting as possible — gentle care you can trust for every skin type.
Our Gentle Goodness Standard
Gentle Formulation
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Designed to be gentle, our formulations are hypoallergenic and free from irritation, parabens, SLS and silicone.
Gentle Ingredients
Mild natural scent, tear-free formulation suitable for kids
Gentle Promise
Gentle Goodness is committed to improve the well-being of families all across the world. Together, we'll keep growing, learning, and innovating to achieve that.